by Marnie Pehrson
It's been 15 years since I played basketball, and talk about being rusty when I picked up a ball the other night to shoot. Shots were flying everywhere, missing the backboard, totally uncontrolled. Thoroughly embarrassed, I hoped no one was paying attention to me shooting at a corner freestanding goal.
After a few minutes, my father's voice came into my mind, ''Use the backboard, Marnie.'' I aimed at the top corner of the square, and sure enough, it went in. Still my motor control was pathetic, my focus wandered and the ball flew in crazy directions. ''Get control, keep your eye on that corner of the square,'' I told myself. After 40 minutes of shooting, I made 27 out of 30 shots -- a far cry from the pathetic way in which I started the evening.
From this brief experience I learned five important lessons about not only making a basket, but success in business endeavors. You might say, ''Business? What in the world does shooting a basketball have to do with business?'' Believe me, a lot … specifically marketing your business.
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