How To Create Your Own Audio Mini-Seminar
by Kendall SummerHawk

Audio is a really fun, effective way to create connection with your website visitor. My audio mini-seminar series receives rave reviews...and makes sales for my different information products, like my Website Wisdom Writing course and upcoming "How to Charge What You're Worth and Get It!" audio and workbook program.

If you've been thinking about creating your own audio mini-seminar but weren't quite sure how to get it all set up, then you'll love these 7 simple steps.

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How to Greatly Increase Your Odds of Business Success
By Niche Marketing
by Peter Geisheker

One of the biggest mistakes business owners make is trying to market their product or service to a large general market instead of focusing on a small niche market. As a marketing consultant, getting my clients to focus on a niche market is the most difficult part of my job. Whenever I tell a client that they must start off small and focus on a specialized niche market, my client almost always says, “But I think everybody could use my product and if I limit my market, I will get fewer sales.” Then my response is, “Okay, if you want to market your product to the world, how many millions of dollars do you have to invest in regional, national and international advertising campaigns?” Then I get a blank stare or the phone goes quiet.
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23 Things to Know Before Attending or Having a Display at Another Tradeshow
by Katrina Sawa

Here are some simple tradeshow do's and don'ts that you may or may not know, but you might want to review them every time to decide to attend or become a vendor at one. I've compiled these from years of doing different tradeshows, biz expos, kid's expos, health fairs, community festivals and more while working at various jobs and with my own marketing business as well.

Learn how to work the room OR be the vendor everyone wants to stop at with my 23 tradeshow techniques!
Click here to read 14 Things Every Vendor Should Know.

5 Strategies for Reliably Hitting Your Marketing Goals

by Marnie Pehrson


It's been 15 years since I played basketball, and talk about being rusty when I picked up a ball the other night to shoot. Shots were flying everywhere, missing the backboard, totally uncontrolled. Thoroughly embarrassed, I hoped no one was paying attention to me shooting at a corner freestanding goal.

After a few minutes, my father's voice came into my mind, ''Use the backboard, Marnie.'' I aimed at the top corner of the square, and sure enough, it went in. Still my motor control was pathetic, my focus wandered and the ball flew in crazy directions. ''Get control, keep your eye on that corner of the square,'' I told myself. After 40 minutes of shooting, I made 27 out of 30 shots -- a far cry from the pathetic way in which I started the evening.

From this brief experience I learned five important lessons about not only making a basket, but success in business endeavors. You might say, ''Business? What in the world does shooting a basketball have to do with business?'' Believe me, a lot … specifically marketing your business.

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